A recent post on a community Facebook page caught my attention What happens when a question is posted on a comunity Facebook page about a problem with a vacuum? The brand loses connection with the customer. See below for the replies to the post: Reply: Author: thank you very much for that. I will… Continue reading Brand Managment Post Purchase
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Instruction manuals, then and now
In the BBC Future article ‘Inside the world of instruction manuals’ (2018) Helene Schumacher researched the history and significance of instruction manuals. One of earliest instruction manuals curated at London Science museum was created over 200 years ago by James Watts, an inventor of a steam engine and an office copy machine. James Watts recognised… Continue reading Instruction manuals, then and now
Meet Reena
I am Reena. Co founder of Skandat, business owner, instructional designer, sales- systems – leadership- CX trainer, facilitator, coach, e-commerce business owner, civil celebrant, and yogi. In a nutshell, transformation is my jam. A lot of my experience is in learning and development working – in large organisations, with small business owners, and designing and… Continue reading Meet Reena
When something stops working
We are bombarded with instructions whenever we buy anything that is packaged, and it can get out of control in terms of filing, storing and accessing when something stops working. What’s the last thing you bought that included some kind of printed information? What did you do with it? As a conscious consumer I do… Continue reading When something stops working